Glossary

Cleaning and lead-gen terms, defined.

If a word in our docs, the apply form, or the demo dashboard isn't familiar, it's probably here.

Aged lead: A lead that has passed its freshness window without the consumer engaging. Most platforms (including ours) make aged leads refund-eligible if the buyer documented their outreach attempts.
Bid cap: The maximum number of cleaning providers who can purchase a single lead. CleanerFlow Leads caps at 3; Thumbtack and Angi have no hard cap.
Close rate: The percentage of leads you contacted that became paying jobs. Most cleaners overestimate their close rate; it varies a lot, and many cold residential leads close well below what cleaners expect.
Composite quality score: Numerical score (0-100) assigned to every lead before sale, combining freshness, completeness, ZIP match, budget signal, and anti-fraud checks. Visible to buyers prior to purchase.
Consumer: The end-user requesting cleaning service — the homeowner, renter, or host. Distinct from 'buyer' (the cleaning provider purchasing the lead).
Deep clean: A cleaning scope above standard residential — typically includes baseboards, blinds, inside cabinets, oven, fridge, ceiling fans. Tickets typically 1.5-3× a standard clean.
Dispute window: The time period after a lead purchase during which a buyer can file a refund claim. CleanerFlow Leads uses 5 days from purchase.
Exclusive lead: A lead sold to only one buyer, with no competition. Higher price per lead but no one else is chasing the same close.
First-touch attribution: The marketing source the lead first came from, regardless of what they clicked later. CleanerFlow Leads tracks that first source so you know where a lead originally found you.
Freshness: How recently a consumer submitted their cleaning request. The sooner you reach out after a request comes in, the better it tends to convert — fresh leads beat stale ones.
Lead-to-job conversion: Sometimes called close rate. The percentage of leads you purchased that became billable jobs.
LTV: Lifetime value. The total revenue a single client generates over the whole relationship. A recurring residential client is worth far more than a one-time job because the revenue keeps adding up month after month.
Move-out clean: Detailed clean tied to a tenancy turnover. Higher scope than standard residential because of deposit-recovery or property-manager handoff expectations.
Recurring lead: A consumer requesting weekly, biweekly, or monthly service. Highest-LTV category — the lead is the start of a relationship, not a one-time transaction.
Refund-eligible: Status of a lead that meets the platform's criteria for credit-back if a dispute is filed and approved. CleanerFlow Leads marks aged + low-quality leads refund-eligible by default.
ZIP match: How precisely a lead's service ZIP matches a buyer's stated coverage area. Composite score reduces the weight of leads with poor ZIP match because drive-time kills margin.

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Glossary

Cleaning and lead-gen terms, defined.

If a word in our docs, the apply form, or the demo dashboard isn't familiar, it's probably here.

Aged lead: A lead that has passed its freshness window without the consumer engaging. Most platforms (including ours) make aged leads refund-eligible if the buyer documented their outreach attempts.
Bid cap: The maximum number of cleaning providers who can purchase a single lead. CleanerFlow Leads caps at 3; Thumbtack and Angi have no hard cap.
Close rate: The percentage of leads you contacted that became paying jobs. Most cleaners overestimate their close rate; it varies a lot, and many cold residential leads close well below what cleaners expect.
Composite quality score: Numerical score (0-100) assigned to every lead before sale, combining freshness, completeness, ZIP match, budget signal, and anti-fraud checks. Visible to buyers prior to purchase.
Consumer: The end-user requesting cleaning service — the homeowner, renter, or host. Distinct from 'buyer' (the cleaning provider purchasing the lead).
Deep clean: A cleaning scope above standard residential — typically includes baseboards, blinds, inside cabinets, oven, fridge, ceiling fans. Tickets typically 1.5-3× a standard clean.
Dispute window: The time period after a lead purchase during which a buyer can file a refund claim. CleanerFlow Leads uses 5 days from purchase.
Exclusive lead: A lead sold to only one buyer, with no competition. Higher price per lead but no one else is chasing the same close.
First-touch attribution: The marketing source the lead first came from, regardless of what they clicked later. CleanerFlow Leads tracks that first source so you know where a lead originally found you.
Freshness: How recently a consumer submitted their cleaning request. The sooner you reach out after a request comes in, the better it tends to convert — fresh leads beat stale ones.
Lead-to-job conversion: Sometimes called close rate. The percentage of leads you purchased that became billable jobs.
LTV: Lifetime value. The total revenue a single client generates over the whole relationship. A recurring residential client is worth far more than a one-time job because the revenue keeps adding up month after month.
Move-out clean: Detailed clean tied to a tenancy turnover. Higher scope than standard residential because of deposit-recovery or property-manager handoff expectations.
Recurring lead: A consumer requesting weekly, biweekly, or monthly service. Highest-LTV category — the lead is the start of a relationship, not a one-time transaction.
Refund-eligible: Status of a lead that meets the platform's criteria for credit-back if a dispute is filed and approved. CleanerFlow Leads marks aged + low-quality leads refund-eligible by default.
ZIP match: How precisely a lead's service ZIP matches a buyer's stated coverage area. Composite score reduces the weight of leads with poor ZIP match because drive-time kills margin.